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The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
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In 1971 the multinational Frito Lay, part of PepsiCo, got the whole shares of the company and introduced most of their products in the Spanish market, as Cheetos (1975), Fritos (1976), Boca Bits (1981), Doritos (1984) and Ruffles (1986). In 1975 the characteristic logo of Matutano was adopted, a smiling face, and the company's image became popular.
It was a previous part of the Cheetos Puffs lineup but was pulled from shelves in 2005. Now, an whole new generation of snackers will also get to fall in love with it. Food & Wine / Frito-Lay ...
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Cheese Pizza Cheetos Puffs are back in stores starting on Monday, Jan. 13 after having last been available in 2005. The game day-inspired snack is making a comeback just in time for Super Bowl ...
Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn cornballs and peanuts, well known for being packaged with a prize of trivial value inside.