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Playtex-branded apparel products sold by Hanesbrands include bras, panties and shapewear. According to Hanesbrands, Playtex is the fourth largest brand by revenue in its portfolio. [53] The brand has the strongest loyalty among customers who prioritize fit. As of 2002, Playtex was the second most popular brand of bras. [63]
Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh. This campaign was created by KraftWorks NYC, [ 4 ] their primary advertising agency since 2005.
The precursor to the underwire bra can be traced back to at least 1893, when New Yorker Marie Tucek was granted a patent for a "breast supporter". The breast supporter was described as a modification of the corset, and was very similar to a modern push-up bra designed to support the breasts.
She skipped out on a necklace to show off the corset's swooping neckline. Variety's annual Power of Women event honors "exceptional achievements and contributions" in the entertainment industry.
Bridgerton is back, and Season 3 leading lady Nicola Coughlan is setting the record straight about her waist. The 37-year-old actress, who plays Penelope Featherington on the hit Netflix series ...
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