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It was only with the advent in the 1960s of the ZIP code and, later, the computer that direct mail fundraising began to gain wide use. Before the ZIP code, it was difficult to target appropriate recipients of direct mail fundraising appeals, and before the computer, compiling and maintaining lists of supporters was tedious and costly.
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A 1974 postage stamp encouraging people to use the ZIP Code on letters and parcels. A ZIP Code (an acronym for Zone Improvement Plan [1]) is a system of postal codes used by the United States Postal Service (USPS).
When combined with the ZIP + 4 code, the delivery point provides a unique identifier for every deliverable address served by the USPS. [1] The delivery point digits are almost never printed on mail in human-readable form; instead they are encoded in the POSTNET delivery point barcode (DPBC) or as part of the newer Intelligent Mail Barcode (IMb ...
The full eagle logo, used in various versions from 1970 to 1993. The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or simply the Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal service in the United States, its insular areas and associated states.
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