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  2. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    A loss of $0.05 is perceived as having a greater utility loss than the utility increase of a comparable gain. In cognitive science and behavioral economics, loss aversion refers to a cognitive bias in which the same situation is perceived as worse if it is framed as a loss, rather than a gain.

  3. Regret (decision theory) - Wikipedia

    en.wikipedia.org/wiki/Regret_(decision_theory)

    Regret aversion is not only a theoretical economics model, but a cognitive bias occurring as a decision has been made to abstain from regretting an alternative decision. To better preface, regret aversion can be seen through fear by either commission or omission; the prospect of committing to a failure or omitting an opportunity that we seek to ...

  4. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    An example of this effect was seen during economic crises such as the 2008 financial crash, when panic induced sell-offs heavily impacted market stability. The period prior to the Great Recession had a "decade-long expansion in US housing market activity peaked in 2006 [4]," which came to a halt in 2007. As the trends prior to 2008 hinted at ...

  5. What is a stop-loss order? - AOL

    www.aol.com/finance/stop-loss-order-154325101.html

    Stop-loss orders can help protect investors from large losses in volatile markets. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ...

  6. Market order vs. limit order: How they differ and which type ...

    www.aol.com/finance/market-order-vs-limit-order...

    Besides these two most common order types, brokers may offer a number of other options, such as stop-loss orders or stop-limit orders. Order types differ by broker, but they all have market and ...

  7. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    4) Mixed loss: again, one of and is a gain and one is a loss, however the loss is now significantly larger than the gain. In this case, () + > (). Clearly, we don't want to integrate a mixed loss when the less is significantly larger than the gain.

  8. Zero-sum thinking - Wikipedia

    en.wikipedia.org/wiki/Zero-sum_thinking

    Zero-sum thinking perceives situations as zero-sum games, where one person's gain would be another's loss. [1] [2] [3] The term is derived from game theory.However, unlike the game theory concept, zero-sum thinking refers to a psychological construct—a person's subjective interpretation of a situation.

  9. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    Self-associations may take the form of an emotional attachment to the good. Once an attachment has formed, the potential loss of the good is perceived as a threat to the self. [7] A real-world example of this would be an individual refusing to part with a college T-shirt because it supports one's identity as an alumnus of that university.