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Barstool Sports is an American blog website and digital media company headquartered in New York City that publishes sports journalism and pop culture-related content. It is owned by David Portnoy , who founded the company in 2003 in Milton, Massachusetts .
ESPN Bet is a rebranding of an existing sports-betting app, the online Barstool Sportsbook. Also in August, Penn said it sold Barstool Sports back to its founder Dave Portnoy.
By 2023, Barstool Sportsbook offered mobile betting in 17 states, [6] and Penn had acquired the remaining stakes in Barstool from founder David Portnoy and The Chernin Group for $388 million. Some of Penn Entertainment's casinos also constructed or rebranded their sportsbooks under the Barstool Sportsbook banner, with 19 locations by 2023. [7] [8]
In 2004, Portnoy left the Yankee Group and founded Barstool Sports. [4] The early iteration of Barstool was a four-page sports newspaper that Portnoy handed out on subway platforms and street corners in Boston. [11] [10] The paper was meant to appeal to young men and rejected political correctness. [10]
In a video posted Tuesday on Twitter, now known as X, Portnoy said Barstool and Penn decided to part ways because the Barstool brand proved toxic, adding that the sportsbook had been denied ...
Starting in the fall, Penn's online mobile sports book, formerly called the Barstool Sportsbook, will be named ESPN Bet. Penn initially took a 36% stake in Barstool for $163 million back in 2019.
Casino owner PENN Entertainment has dropped Barstool, the sports website, agreeing to a $2 billion dollar deal with ESPN to create ESPN Bet.
The 80,000-square-foot (7,400 m 2) casino has over 500 video poker and slot machines, a full-service restaurant, and Pennsylvania's first retail Barstool Sportsbook location. [ 31 ]
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