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A power strategy that ultimately leads to private acceptance and long-lasting change (for example, information power) may be difficult to implement, and consume considerable time and energy. In the short term, complete reliance on information power might even be dangerous (for example, telling a small child not to run into the street unattended).
If the new information/opinions garnered from the minority are validated, this may sway the majority and lead to more long lasting changes than changes occurring via comparison processes. This is because validation leads to private acceptance, whereas comparison processes result in direct influence as members publicly comply.
In turn, conversion, otherwise known as private acceptance or "true conformity", involves both publicly and privately agreeing with the group's decision. In the case of private acceptance, the person conforms to the group by changing their beliefs and attitudes. Thus, this represents a true change of opinion to match the majority. [24]
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. [5] Social norms refers to the unwritten rules that govern social behavior. [6] These are customary standards for behavior that are widely shared by members of a culture. [6]
Psychological Reports is a bimonthly peer-reviewed academic journal covering research in psychology and psychiatry. It was established by Robert and Carol H. Ammons in 1955. The editor-in-chief is Cory Scherer ( Penn State Schuylkill ).
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Journal of Applied Psychology; Journal of Applied Social Psychology; Journal of Cognitive Neuroscience; Journal of Community and Applied Social Psychology; Journal of Consciousness Studies; Journal of Consulting and Clinical Psychology; Journal of Contextual Behavioral Science; Journal of Drug and Alcohol Research; Journal of European ...