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  2. Meta element - Wikipedia

    en.wikipedia.org/wiki/Meta_element

    Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly. They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are used to provide a user's website with a higher ranking on search engines.

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  4. Tag (metadata) - Wikipedia

    en.wikipedia.org/wiki/Tag_(metadata)

    For example, geo:long=50.123456 is a tag for the geographical longitude coordinate whose value is 50.123456. This triple structure is similar to the Resource Description Framework model for information.

  5. Search engine indexing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_indexing

    Specific documents often contain embedded meta information such as author, keywords, description, and language. For HTML pages, the meta tag contains keywords which are also included in the index. Earlier Internet search engine technology would only index the keywords in the meta tags for the forward index; the full document would not be parsed.

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

  7. AOL Search FAQs - AOL Help

    help.aol.com/articles/aol-search-faqs

    For example, try: • digital camera reviews • compare digital cameras • digital SLR reviews • compare cheap digital cameras. If you already have an idea of which cameras you'll be considering, you can also try a keyword search for a brand or a specific product line. For example, try: • Canon digital camera reviews • Canon EOS Rebel ...

  8. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

  9. Schema.org - Wikipedia

    en.wikipedia.org/wiki/Schema.org

    Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata).Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. [2]

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