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In general, people use mobile phones for the following uses and gratifications: sociability, entertainment, status, immediate access, instrumentality, mobility, and psychological reassurance. [27] Researchers have also identified that the uses and gratifications for contributing mobile content differ from those for retrieving mobile content. [28]
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
The same fundamental principle applies however, the person will make the decision based on what brings the most gratification. [2] Communication behavior is goal-directed, purpose-driven, and motivated in U & G. People use communication to satisfy their needs or desires while the media competes with other forms of communication.
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“The amount of neglect we see every day is truly heartbreaking,” says Vanessa De Prophetis, famous pet groomer and host of the Youtube channel Girl With the Dogs. Since it was first created on ...
The five living U.S. presidents — Joe Biden, Donald Trump, Barack Obama, George W. Bush and Bill Clinton — reunited to honor the life and legacy of Jimmy Carter. On Thursday, Jan. 9, a date ...
America’s top investors have achieved double-digit returns for years, sometimes decades. Following these top investors is a great strategy for two reasons.