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Alissa Heinerscheid in 2019 Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
On April 1, Mulvaney posted a video on her Instagram account, which has about 1.8 million followers, to promote a Bud Light contest during the NCAA basketball tournament. In the video, she sets ...
Blake joins Bud Light vice president of marketing Alissa Heinerscheid, who generated backlash for deriding Bud Light’s traditional customer base in a podcast interview that was resurfaced amid ...
The musician Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a gun. ... That is the name of the game,” Alissa Heinerscheid told Variety in February. She unveiled a ...
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people.
Anheuser marketing executives Alissa Heinerscheid and Daniel Blake took leaves of absence following the backlash over the campaign. The week of the campaign, America’s best-selling beer saw ...
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