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BCBSAL was founded in 1936 as the Hospital Service Corporation. In 1952, the company changed its name to Blue Cross-Blue Shield of Alabama. In 1970, the name was changed back to Blue Cross and Blue Shield of Alabama L. By that year, it had increased its enrollment to over 1 million people.
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Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [ 1 ] but towards the end, the idea of a well-performed service is that of increasing revenues.
Premera was founded as Washington Hospital Service in 1933, [3] and began operating in Alaska in 1957. In 1969, the company's name was changed to Blue Cross of Washington and Alaska. [3] In June 1998, Blue Cross of Washington and Alaska merged with Spokane's Medical Service Corporation under the name Premera Blue Cross. [4]