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In May 2021, a Los Angeles Times article disputed Montañez's claim, reporting that based on an internal investigation at Frito-Lay, he did not create Flamin' Hot Cheetos. A spokesperson for Frito-Lay stated, "we value Richard's many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation ...
The lawsuit claims that Frito-Lay changed the way it talked about Montañez's role in creating Flamin' Hot Cheetos, "which can only be explained by some combination of a regime change, spite, and ...
Richard Montañez has hit back at Frito-Lay’s claims he didn’t invent spicy snack in new defamation lawsuit Man who says he invented Flamin’ Hot Cheetos sues Frito-Lay for denying he created ...
Richard Montañez has touted his role in inventing Flamin’ Hot Cheetos for over a decade, sharing the story of how he went from a janitor at the Frito-Lay plant in Rancho Cucamonga, Calif. to ...
[10] McCormick developed the Flamin' Hot seasoning and sent initial samples to Frito-Lay on Dec. 15, 1989. Frito-Lay filed a trademark for Flamin' Hot in June 1990 [16] and started testing spicy Lay's, Cheetos, Fritos and Bakenets in Chicago, Detroit and Houston beginning in August 1990, and Roger Enrico joined Frito-Lay at the start of 1991.
Richard Montañez, the man who claims to have invented Flamin' Hot Cheetos, has filed a lawsuit against PepsiCo, the parent company of Frito-Lay, for defamation.
According to Frito-Lay records, Flamin' Hot Cheetos, a spicy version of the product, was developed at the company's headquarters in Texas starting in 1989, as part of a project led by Lynne Greenfeld, and introduced in test markets in the summer of 1990, alongside Flamin' Hot versions of Fritos and Lays. [31]
The investigation did note Montañez’s involvement in the Frito-Lay’s Sabrositas product line launch, which was aimed at the Latino market and included Flamin’ Hot Popcorn and Lime and Chile ...
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