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Facebook has developed targeting technology that allows advertisements to reach a specific audience. This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager , an advertiser is provided with a set of characteristics that will define their target market.
The company was founded in 1979 as DEC VAX VAR, a software reseller and consultant. In the mid-1980s, one-time CEO Steven Glaser became a partner and investor in the company along with former President, John Kratz. By the 1990s, the company had become ICC and expanded its offerings to include software development and IT staffing services.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
An influencers role under a brand sponsorship is to send messages to their target audiences through posts to amplify the credibility of a product or brand. A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user.
A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
Example of targeting in an online ad system. Targeted [1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Meta Platforms, Inc., [9] doing business as Meta, [10] and formerly named Facebook, Inc., and TheFacebook, Inc., [11] [12] is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. [13]
Facebook enables users to control access to individual posts and their profile [122] through privacy settings. [123] The user's name and profile picture (if applicable) are public. Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user.