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Deindividuation is a concept in social psychology that is generally thought of as the loss of self-awareness [1] in groups, although this is a matter of contention (see below). For the social psychologist, the level of analysis is the individual in the context of a social situation.
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
Reicher's work on crowd psychology has challenged the dominant notion of crowd as site of irrationality and deindividuation. His social identity model (SIM, 1982, 1984, 1987) of crowd behaviour suggests that people are able to act as one in crowd events not because of 'contagion' or social facilitation but because they share a common social ...
The study of crowd psychology looks into the actions and thought processes of both the individual members of the crowd and of the crowd as a collective social entity. The behavior of a crowd is much influenced by deindividuation (seen as a person's loss of responsibility [ 1 ] ) and by the person's impression of the universality of behavior ...
The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology. This psychological phenomenon can have profound impacts on human behavior. Social psychologists study the related topics of collective intelligence, crowd wisdom, groupthink, and deindividuation.
This is caused through deindividuation which is a process whereby people lose their sense of socialized individual identity and often show unsocialized and even antisocial behavior. [1] In this situation people often blur their normal behaviors, leading to an increase in impulsive and deviant behavior. One becomes less an individual and more ...
The size of the group also has an effect on how susceptible the group will be to polarization. The greater the number of people in a group, the greater the tendency toward deindividuation. In other words, deindividuation is a group-size-effect. As groups get larger, trends in risk-taking are amplified. [3]
A loss of self is sometimes referred to using the alternative term deindividuation. Further, although the term depersonalization has been used in clinical psychology to describe a type of disordered experience, this is completely different from depersonalization in the sense intended by self-categorization theory authors.