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The 2015 acquisition of Apttus rival SteelBrick by Salesforce, an early Apttus investor, was widely blamed for Apttus’ inability to complete an IPO or find a buyer at more favorable terms. [14] [16] [17] Thoma Bravo took a majority stake in Apttus in September 2018. The cost of the purchase was not revealed. [18]
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Applied Predictive Technologies (APT) is an American software company that produces test and learn software used for business analytics. The company was founded in 1999, and was acquired by Mastercard in 2015.
APT is used to program numerically-controlled machine tools to create complex parts using a cutting tool moving in space. It is used to calculate a path that a tool must follow to generate a desired form. APT is a special-purpose language and the predecessor to modern computer aided manufacturing (CAM) systems. It was created and refined during ...
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
The Automatic Picture Transmission (APT) system is an analog image transmission system developed for use on weather satellites. It was introduced in the 1960s and over four decades has provided image data to relatively low-cost user stations at locations in most countries of the world.
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Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.