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In 2004, Deere & Company asked the credit union not to use "John Deere" in its name to avoid trademark and company confusion because it was no longer affiliated with the company. [7] [8] Members voted to approve changing the name to Veridian Credit Union on August 21, 2005, [9] with official use beginning in January 2006.
Deere & Company, doing business as John Deere (/ ˈ dʒ ɒ n ˈ d ɪər /), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment and lawn care equipment.
The company was founded in 1999 as TransNational Bankcard, Inc. by John Pitzaferro. The company later changed its name to TransNational Payments, Inc. Pitzaferro said he had the idea to create the company after spending 16 years working in merchant services where he witnessed the lack of transparency in the industry. [2]
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Card Services is a provider of integrated credit and marketing services including private label, co-branded and commercial credit card programs. Alliance Data Card Services manages over 135 [ 20 ] card programs for retail brands such as Victoria’s Secret , J.Crew , Eddie Bauer , Buckle , HSN , Pottery Barn , Pier 1 Imports , Lexus , Toyota ...