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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
Shares of Direct Line Insurance surged by over 36% in early trading on 28 November 2024 after the company rejected a £3.28 billion ($4.16 billion) takeover offer from rival Aviva, stating the offer "substantially undervalued" the company. Despite the surge, Direct Line's stock remained below the proposed offer price of 250 pence per share.
In 2017, she left Prudential to join the Direct Line Group (DLG) as chief financial officer. At the time, she was the only woman on the executive committee of DLG. [4] In May 2019, James succeeded Paul Geddes as CEO of DLG. [5] In January 2023, she stepped down and was succeeded by the chief commercial officer Jonathan Greenwood as acting chief ...
Brolly, the U.K. digital insurance app, has been acquired by incumbent Direct Line Group. The terms of the acquisition aren't being disclosed, while the transaction is expected to formally close ...
Direct Line is being sold at between 1.0 and 1.3 times its net tangible assets, compared to the 1.7 time RSA trades at. Punishment The company is being sold cheaply because RBS is a forced seller ...
This page was last edited on 28 January 2023, at 10:26 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
In 2001 the entirety of the company's marketing budget was spent with online bid-for-position companies, including the newly created Google Adwords.. By 2003 the company changed its website address to directline-holidays.co.uk and was already advertising with every major PPC (pay per click) network including adwords and Overture (now Yahoo!
San Francisco Federal Reserve President Mary Daly speaks with reporters after a speech at the Commonwealth Club in San Franciso, California, U.S., March 26, 2019.
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