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The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
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Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American food company that manufactures, markets, and sells snack foods.It began in the early 1930s as two companies, The Frito Company and H.W. Lay & Company, who merged in 1961.
It was a previous part of the Cheetos Puffs lineup but was pulled from shelves in 2005. Now, an whole new generation of snackers will also get to fall in love with it. Food & Wine / Frito-Lay ...
Community portal; Recent changes; Upload file; Special pages; Search. ... Cheetos Cheese Flavored Snacks; ... This page was last edited on 10 February 2025, ...
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Fans gave mixed reactions when asked if they were excited about the flavor’s revival.
Montañez was the son of a Mexican immigrant and grew up in a migrant labor camp. One day, a machine in Montañez’s plant broke down, leaving a batch of unflavored Cheetos.