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"A picture is worth a thousand words" is an adage in multiple languages meaning that complex and sometimes multiple ideas [1] can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description.
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
If a picture is worth a thousand words, contributing a free picture is giving a thousand words to everyone who wants to use it and will ever see it; a non-free one only gives them to visitors on a single website.
He retweeted a meme of Heidi Cruz and Melania Trump, saying, "A picture is worth a thousand words." It showed a glamorous photo of his wife and a less flattering one of Cruz's.
Think of more things to add to make an unbiased list. Wasn't there a more popular expression, A picture paints a thousand words, where the picture isn't really equated to or 'worth' such many words, but implies a more nuanced concept can sometimes be served by the picture.
A bird in the hand is worth two in the bush; A cat may look at a king; A chain is only as strong as its weakest link; A dog is a man's best friend; A drowning man will clutch at a straw; A fool and his money are soon parted [4] A friend in need (is a friend indeed) A friend to everyone is a friend to no one; A journey of a thousand miles begins ...
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A picture is worth a thousand words – in the modern English form attributed to Fred R. Barnard in the 1920s. The 1949 Home Book of Proverbs, Maxims, and Familiar Phrases quotes Barnard as saying he called it "a Chinese proverb, so that people would take it seriously."