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The move brought Georgia Boot, Durango, and Lehigh Safety Shoes brands into Rocky's fold and added a licensed footwear brand in Dickies. In 2006, Rocky Shoes & Boots changed its name to Rocky Brands, Inc. [5] Following the name change Rocky Brands acquired comfort footwear Zumfoot shoes and Michelin footwear. [citation needed]
The "Made in USA" on the boots was significant: Norcross was the last remaining rubber footwear manufacturer in North America. [ 1 ] At the end of 2011, Honeywell—the corporate conglomerate who purchased the Xtratuf brand in 2008—closed its Rock Island plant and moved production to an existing Honeywell facility in China . [ 2 ]
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Finally, on December 6, 2004, EJ Footwear agreed to be acquired by Rocky Shoes & Boots, Inc. EJ had previously been the sole licensee for Rocky's "Dickies" line of work footwear. According to its 2005 annual report , Rocky's sales more than doubled over 2004, largely reflecting this acquisition.
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