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Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
The shoes are size 13 'Bred' Air Jordan XIIIs. [1] The word "bred" is shorthand for black and red which was the color of the shoes and the colors of the Chicago Bulls. [1] Michael Jordan of the Chicago Bulls wore the shoes during the second half of game 2 of the 1998 NBA Finals against the Utah Jazz. [1]
Nike released the first Shox shoe in 2000. [1] During the 2000 Summer Olympics, the brand saw a boost in popularity when Team USA's Vince Carter dunked over a 7'2" center from Team France in a pair of Shox BB4, his first signature shoe with Nike. [2] Carter's dunk would become a major influence on Shox' advertisement strategy. [3]
The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
However, prosecutors claimed that "the Qiaodan's logo did not violate Jordan's portraiture rights as it does not include distinguishable facial features." [10] Even after this case the Jordan brand continues to battle cases with other companies copying the Jordan Jumpman logo. [11] Jordan was only able to win a partial part of the lawsuit.
Jordans is a British manufacturer of breakfast cereals and cereal bars. It is part of Jordans Dorset Ryvita, a subsidiary of Associated British Foods , that also encompasses Dorset Cereals and Ryvita crispbreads.
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