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Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico. [1] Grupo Modelo also brews brands that are intended solely for the domestic Mexican market and has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. [1]
In the 1960s, Ésper began to ask for his beer with lime, salt, ice, and a straw, in a cup called "chabela", as if it were a beer lemonade (limonada). [9] Members of the club started asking for beer as "Michel's lemonade", with the name shortening over time to Michelada. As time went by, other sauces were added to the original recipe.
Corona is now brewed in China for the Australasia market. It is the top-selling brand of imported beer in the United States. [5] It is often served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. [6] The recipe for the mash bill includes corn as well as the barley malt and hops traditionally used for making beer.
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Schuhmacher said that while Modelo's taste may resemble that of other premium beers, including Bud Light, its image is fresher and less associated with previous generations of beer drinkers.
Michelada with lime, salt and chili pepper. Mexican beer is distinctive for its lager-like properties, being generally light-bodied with a mild taste and is meant to be consumed cold. Most beer is sold in 325 ml bottles called "medias" in the popular slang, with certain brands, such as Tecate and Modelo Especial often sold in cans.
Constellation's beer sales — driven by Corona, Modelo, and Pacifico — rose 14% in the most recent quarter. That marked a quicker pace than the 11% gain for the full fiscal year.
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