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www.dove.com. Dove is a personal care brand owned by Unilever. The products are sold in more than 150 countries and are offered for women, men, babies and children. Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he ...
Campaign. References. Dove Campaign for Real Beauty. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [ 1 ] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with ...
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
(Reuters) -Unilever signalled on Monday it would pursue a deal for GSK's consumer business, calling it a "strong strategic fit", but Unilever shares slid more than 8%, highlighting investors ...
This page was last edited on 17 April 2014, at 04:33 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may ...
Lux Soap was introduced to America in 1925 by the Lever Brothers. [6] It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable. [7] Once Lux Soap began its national campaign in 1926, it was also advertised for men and children. [7] The Thompson agency then began a campaign in 1928 to ...
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers. In the video, which was produced by the Ogilvy & Mather ad agency, several ...
David Ogilvy (businessman) David Mackenzie Ogilvy CBE (/ ˈoʊɡəlviː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
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