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The Bobo doll experiment (or experiments) is the collective name for a series of experiments performed by psychologist Albert Bandura to test his social learning theory. Between 1961 and 1963, he studied children's behaviour after watching an adult model act aggressively towards a Bobo doll . [ 1 ]
Albert Bandura most memorably introduced the concept of behavioral modeling in his famous 1961 Bobo doll experiment.In this study, 72 children from ages three to five were divided into groups to watch an adult confederate (the model) interact with an assortment of toys in the experiment room, including an inflated Bobo doll.
Bandura was born in Mundare, Alberta, an open town of roughly four hundred inhabitants, as the youngest child, in a family of six.The limitations of education in a remote town such as this caused Bandura to become independent and self-motivated in terms of learning, and these primarily developed traits proved very helpful in his lengthy career. [10]
Following that study, Albert Bandura tested whether the same was true for models presented through media by constructing an experiment he called Bobo Doll Behavior: A Study of Aggression. In this experiment Bandura exposed a group of children to a video featuring violent and aggressive actions.
The experiment depends on a particular social approach where the main source of information is the participants' point of view and knowledge. To carry out a social experiment, specialists usually split participants into two groups — active participants (people who take action in particular events) and respondents (people who react to the action).
Social learning theory is a theory of social behavior that proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. [1]
Albert Bandura, who is known for the classic Bobo doll experiment, identified this basic form of learning in 1961. The importance of observational learning lies in helping individuals, especially children, acquire new responses by observing others' behavior. Albert Bandura states that people's behavior could be determined by their environment.
The Bobo doll experiment was the name of experiments conducted by Albert Bandura in 1961 and 1963 studying children´s behavior after watching a model punching a bobo doll and getting rewarded, punished or no consequences for it. The experiment is the empirical demonstration of Banduras social learning theory.