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In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. [1] This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet. [2]
Cool media are those that require high participation from users, due to their low definition (the receiver/user must fill in missing information). Since many senses may be used, they foster involvement. Conversely, hot media are low in audience participation due to their high resolution or definition. Film, for example, is defined as a hot ...
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
New media, the combination of traditional media and computer and communications technology; News media, mass media focused on communicating news; Print media, communications delivered via paper or canvas; Published media, any media made available to the public; Recording medium, devices used to store information
New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. [7] The type of mediated technology used can also influence its meaning. [7] This is most famously rendered in Marshall McLuhan's maxim "the medium is the message". [8]
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Multimedia is utilized in various fields including education, entertainment, communication, game design, and digital art, reflecting its broad impact on modern technology and media. Multimedia encompasses various types of content, each serving different purposes: Text - Fundamental to multimedia, providing context and information.