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Champs Sports was acquired in the 1980s by the Woolworth Corporation, then a specialty store division of the F. W. Woolworth Company.It, along with Foot Locker (which was owned by Woolworth and is now the name of the company that succeeded Woolworth), sold athletic merchandise, replacing the five and dime and department store concepts with the increasing specialty store concept.
Champion (also stylized as Champion U.S.A.) is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation in 2006.
Foot Locker, the parent company of Champs Sports, purchased naming rights in 2004, naming it the Champs Sports Bowl, under which eight games were played. In early 2012, naming rights were bought by Russell Athletic ; [ 3 ] five games were played as the Russell Athletic Bowl .
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