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Naturalistic observation also allows for study of events that are deemed unethical to study experimentally, such as the impact of high school shootings on students attending the high school. [6] [5] However, because extraneous variables cannot be controlled as in a laboratory, it is difficult to replicate findings and demonstrate their ...
Naturalistic observation can also be used to verify external validity, permitting researchers to examine whether study findings generalize to real world scenarios. Naturalistic observation may also be conducted in lieu of structured experiments when implementing an experiment that would be too costly.
This study was an example of a natural experiment, called a case-crossover experiment, where the exposure is removed for a time and then returned. The study also noted its own weaknesses which potentially suggest that the inability to control variables in natural experiments can impede investigators from drawing firm conclusions.' [12]
There is greater potential for variance in observations made where subjective judgement is required, when compared with observation of objective data where there is a much lower risk of observer bias. When there is observer bias present in research and studies, the data collection itself is affected.
This fact gives naturalistic observational research a high ecological validity. [11] During naturalistic observations, researchers can avoid interfering with the behavior they are observing by using unobtrusive methods, [15] if needed. Both types of observational methods are designed to be as reliable as possible.
Anthropological survey paper from 1961 by Juhan Aul from University of Tartu who measured about 50 000 people. In fields such as epidemiology, social sciences, psychology and statistics, an observational study draws inferences from a sample to a population where the independent variable is not under the control of the researcher because of ethical concerns or logistical constraints.
Observational study, can be naturalistic (see natural experiment), participant or controlled. Program evaluation; Quasi-experiment; Self-report inventory; Survey, often with a random sample (see survey sampling) Twin study; Research designs vary according to the period(s) of time over which data are collected:
In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one ...