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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [8] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

  3. Oracle CRM - Wikipedia

    en.wikipedia.org/wiki/Oracle_CRM

    Website. www .oracle .com /cx /what-is-crm /. Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.

  4. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    The eCRM or electronic customer relationship management coined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).

  5. SAP CRM - Wikipedia

    en.wikipedia.org/wiki/SAP_CRM

    The SAP CRM applications were initially integrated on-premises customer relationship management ( CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors. The first SAP CRM release 2.0 has been made generally available ...

  6. Customer data management - Wikipedia

    en.wikipedia.org/wiki/Customer_data_management

    Customer data management. Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data.

  7. Customer lifecycle management - Wikipedia

    en.wikipedia.org/wiki/Customer_lifecycle_management

    Customer lifecycle management ( CLM) is the measurement of multiple customer -related metrics, which, when analyzed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data ...

  8. Customer dynamics - Wikipedia

    en.wikipedia.org/wiki/Customer_dynamics

    Customer dynamics is a specific dimension of customer experience management and customer relationship management. It is distinct from these disciplines in its focus on the actual interactions that occur between the customer and the organization, and its consideration of implications for both the customer and the business. [citation needed]

  9. Comparison of CRM systems - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_CRM_systems

    Comparison of CRM systems. This article is a comparison of notable CRM systems . ERP systems are considered a superset of CRM systems.

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