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  2. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  3. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  4. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [ 9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [ 9] These services may even be provided at the place in which the customer makes use of ...

  5. Encyclopedia - Wikipedia

    en.wikipedia.org/wiki/Encyclopedia

    Encyclopedia. An encyclopedia ( American English) or encyclopaedia ( British English) [1] is a reference work or compendium providing summaries of knowledge, either general or special, in a particular field or discipline. [2] [3] Encyclopedias are divided into articles or entries that are arranged alphabetically by article name [4] or by ...

  6. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how ...

  7. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    t. e. SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. [ 1]

  8. Software as a service - Wikipedia

    en.wikipedia.org/wiki/Software_as_a_service

    Software as a service ( SaaS / sæs / [ 1]) is a form of cloud computing in which the provider offers the use of application software to a client and manages all the physical and software resources used by the application. [ 2] The distinguishing feature of SaaS compared to other software delivery models is that it separates "the possession and ...

  9. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...