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2. Brochure - Wikipedia

   en.wikipedia.org/wiki/Brochure

   A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put ...

3. Flyer (pamphlet) - Wikipedia

   en.wikipedia.org/wiki/Flyer_(pamphlet)

   Flyer (pamphlet) Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full ...

4. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   Research. v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

5. Desktop publishing - Wikipedia

   en.wikipedia.org/wiki/Desktop_publishing

   Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. [1] Desktop publishing software can generate page layouts and produce text and image content ...

6. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.

7. Publishing - Wikipedia

   en.wikipedia.org/wiki/Publishing

   Publishing is the activity of making information, literature, music, software, and other content available to the public for sale or for free. [ 1 ] Traditionally, the term refers to the creation and distribution of printed works, such as books, comic books, newspapers, and magazines. With the advent of digital information systems, the scope ...