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If a business card logo is a single color and the type is another color, the process is considered two-color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
Desktop publishing. Desktop publishing ( DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. [1] Desktop publishing software can generate page layouts and produce ...
Digital printing is a method of printing from a digital -based image directly to a variety of media. [1] It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing has a higher cost per page than ...
Offset printing is a common printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket and then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat ( planographic) image carrier.
Typography is the art and technique of setting written subject matter in type using a combination of typeface styles, point sizes, line lengths, line leading, character spacing, and word spacing to produce typeset artwork in physical or digital form. The same block of text set with 50% leading: Typography is the art and technique of setting written subject matter in type using a combination of ...
Letterhead. The certificate of maturity issued to Albert Einstein by the cantonal Education Council of Aargau, Switzerland, in 1896 (see letterhead). French letterhead paper from a cattle commerce company in 1910. A letterhead is the heading at the top of a sheet of letter paper ( stationery ). It consists of a name, address, logo or trademark ...
The abbreviation is not always a short form of the word used in the clue. For example: "Knight" for N (the symbol used in chess notation) Taking this one stage further, the clue word can hint at the word or words to be abbreviated rather than giving the word itself. For example: "About" for C or CA (for "circa"), or RE.
In typography, a margin is the area between the main content of a page and the page edges. [1] The margin helps to define where a line of text begins and ends. When a page is justified the text is spread out to be flush with the left and right margins. When two pages of content are combined next to each other (known as a two-page spread ), the ...