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The Premier Automotive Group was formed in 1999 under then-CEO Jacques Nasser and grew to include the Lincoln, Mercury, Aston Martin, Jaguar, Land Rover and Volvo brands. Forbes estimated that, by 2004, Ford had spent $17 billion building on acquisitions to form PAG. [2] In 2002, Lincoln and Mercury returned to Ford's direct control.
Initially, 800 Lincoln-Mercury dealers enrolled to also become Merkur dealers. [11] Ford projected sales of 16,000 to 20,000 units per year. These targets were never met, although for the first two years they came close, with over 25,000 units sold. The car continued to struggle to establish its identity in the North American market, both with ...
Existing dealers sold Ford and Monarch models whilst the new Mercury-Lincoln dealers sold Mercurys and Lincolns. [49] The Mercury 114 was introduced in 1946 [50] to give Mercury-Lincoln dealers a lower-priced car to sell. [49] The 114 was essentially a Ford with a Mercury-style grille, taillights and trim. [49]
Merkur (German pronunciation: [mɛʁˈkuːɐ̯], Mercury) is a defunct automobile brand that was marketed by the Lincoln-Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European executive cars in North America, selling captive imports produced by the ...
Though marketed and serviced through the Lincoln-Mercury dealer network, Mark series vehicles did not carry Lincoln badging (with the exception of the four-point star badge, itself inherited from the Continental Mark II), with Ford officially using Continental as the brand name (later used for 1981–1985 Mark-series VINs).
Comet is a defunct American automobile brand of compact cars marketed by the Lincoln-Mercury division of Ford Motor Company from 1960 to 1961. [6] Comet vehicles were promoted as "the First Compact Car with Fine Car Styling" and were offered in 4 body styles: [7]
This is a list of both production and concept vehicles of the Lincoln and Continental divisions of Ford Motor Company of the United States and Canada. For other vehicles produced by Ford Motor Company see: List of Ford vehicles, List of Mercury vehicles, Edsel, Frontenac, Merkur, Meteor, Monarch.
Though the Continental Division was a stand-alone division (with a dedicated manufacturing facility), its product line was marketed and serviced through the Lincoln-Mercury dealer network (as Continentals shared mechanical commonality with Lincolns). In July 1956, Ford closed the Continental Division, integrating Continental into Lincoln. [5]
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