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2. Account executive - Wikipedia

   en.wikipedia.org/wiki/Account_executive

   The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1 or 2 assistants and reports to the respective account supervisor/manager [2] and/or to the client service director/account director. This depends on the country and on the account (s)he is working for.

3. Account planning - Wikipedia

   en.wikipedia.org/wiki/Account_planning

   Account planning is a job title that exists in most London and UK advertising agencies. Account planning gained an initial foothold in the US in the early 80s but really only evolved to become an essential function in most mid to large sized agencies in the early 90s.

4. Account manager - Wikipedia

   en.wikipedia.org/wiki/Account_manager

   An account manager (AM) is a person who works for a company and is responsible for the management of sales and relationships with particular customers.An account manager maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business.

5. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

6. Account-based marketing - Wikipedia

   en.wikipedia.org/wiki/Account-based_marketing

   Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.

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