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Wired, The New York Times, and The Observer reported that the data-set had included information on 50 million Facebook users. [35] [36] While Cambridge Analytica claimed it had only collected 30 million Facebook user profiles, [37] Facebook later confirmed that it actually had data on potentially over 87 million users, [38] with 70.6 million of those people from the United States. [39]
David Carroll, associate professor of media design at the Parsons School of Design at The New School who filed a formal complaint against Cambridge Analytica under the UK Data Protection Act 1998 to obtain his data, profile and score. [12] Brittany Kaiser, former business development director of SCL Group, the parent company of Cambridge Analytica.
The UK's information watchdog has said it will continue its investigation into Cambridge Analytica's role in the Facebook data scandal - even though the company has announced it is closing down.
The company's electricity usage, [16] tax avoidance, [17] real-name user requirement policies, [18] censorship policies, [19] [20] handling of user data, [21] and its involvement in the United States PRISM surveillance program and Facebook–Cambridge Analytica data scandal have been highlighted by the media and by critics.
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Cambridge Analytica was established as a subsidiary of the private intelligence company SCL Group that was active in military and political arenas. The men who ran Cambridge Analytica and its parent SCL were described as having close ties to the Conservative Party, royalty, and the British military. [8]
At first Facebook downplayed the significance of the breach, and suggested that Cambridge Analytica no longer had access. Facebook then issued a statement expressing alarm and suspended Cambridge Analytica. Review of documents and interviews with former Facebook employees suggested that Cambridge Analytica still possessed the data. [219]