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Audience-centric approaches to studying fragmentation lend themselves to social network metrics and have been conceptualized as "audience networks." [20] [21] Audience-centric studies have demonstrated that popular outlets enjoy high levels of duplication with many smaller outlets, and that the audience for small outlets are not composed of ...
This approach to textual analysis focuses on the scope for negotiation and opposition on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Active audience theory is seen as a direct contrast to the Effects traditions, however, Jenny Kitzinger, professor of Communications at Cardiff University, argues against discounting the effect or influence media can have on an audience, acknowledging that an active audience does not mean that media effect or influence is not possible. [5]
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3. Keebler Fudge Magic Middles. Neither the chocolate fudge cream inside a shortbread cookie nor versions with peanut butter or chocolate chip crusts survived.
The multiple audience dilemma is a communication theory that describes what happens when a person (or group) creates different images of themselves when communicating with different audiences. For instance, a study examined what happens when participants are asked to appear as a "nerd" to one audience and a "party animal" to another. [1]