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Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.
Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata).Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. [2]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Google Developers (previously Google Code) is Google's site for software development tools and platforms, application programming interfaces (APIs), and technical resources. The site contains documentation on using Google developer tools and APIs—including discussion groups and blogs for developers using Google's developer products.
Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information.
Google Developer Documentation Style Guide, published online by Google. [17] Provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. The IBM Style Guide: Conventions for Writers and Editors , 2011, [ 18 ] and Developing Quality Technical Information: A Handbook for Writers and Editors ...
The upgrade marked the most significant change to Google search in years, with more "human" search interactions and a much heavier focus on conversation and meaning. [1] Thus, web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords, and make effective use of technical web development ...
Google has long been aware that its historical use of links as a "vote" for ranking web documents can be subject to manipulation and stated such in its original IPO documentation. Over the years, Google has filed a number of patents that seek to qualify or minimise the impact of such manipulation, which Google terms as "link spam".
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