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The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry." [2]
Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) Advertising Standards Authority for Ireland; Advertising Standards Authority (New Zealand) Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Canada; Advertising Standards Council of India
In December 2009, the UK Advertising Standards Authority (ASA) ordered Dore to take down advertisements he had posted via Google Ads that claimed the program offered help for dyslexia, Asperger syndrome, and ADHD developmental coordination disorder. Dore attempted to defend the ads by citing two studies supporting its claims, but the ASA ruled ...
In 1924, the Associated Advertising Clubs of the World staged the International Advertising Convention at Wembley. The British section of the exhibition was known as District 14 (with the other 13 in the USA). Two years later, District 14 was converted into the body now known as the Advertising Association. [6]
As with other advertising, content is supervised by the Advertising Standards Authority (ASA) and regulated by Ofcom. Advertising rules are written and maintained by the Committees of Advertising Practice (CAP), working closely with the ASA and Ofcom. [35]