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Hooked is a freemium smartphone app that allows users to write or read short stories made up of text messages between characters. [1] [2] CEO Prerna Gupta described the app as "books for the Snapchat generation" or "Twitter for fiction." [3] As of March 2019, the app had more than 40 million active users. [4]
The first chat fiction platform, Hooked, was created by Prerna Gupta and Parag Chordia, who were writing a novel and decided to do A/B testing to gauge reader preferences. . They found that most of their target audience of teenagers failed to finish 1,000-word excerpts of best-selling young-adult novels, but read through stories of the same length written as text message conversations.
On February 21, 2017, Wattpad launched a chat stories app called Tap, [33] [34] which offers stories in the form of text messages as if reading a private conversation on someone else's phone. The app was an early success, with over 240 million taps in the first few weeks after the launch. [35]
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The cell phone novel is changing reading habits; readers no longer need to physically go to a bookshop and purchase a book. They can go online using their cell phone, download a novel, and read it on their personal mobile phone anywhere, any time they wish. Similar to the e-book, its mobility and convenience saves time. [citation needed]
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