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The idea for Brilliant Earth was conceived in 2004 by two Stanford alumni, Beth Gerstein and Eric Grossberg. [3] Gerstein has said she was looking for an ethically produced engagement ring in 2003, [5] [6] failing which she partnered with Grossberg to establish Brilliant Earth [2] in August 2005, and launched their e-commerce website in July 2006.
The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation ...
Provides phone numbers, addresses, reviews, and additional information for businesses in the United States.
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The reason for this is that traditional yellow pages publishers, such as the phone companies, have big sales forces to approach local businesses. MarketWatch, an online financial newsletter, carried an article on Dec. 18, 2006 detailing how mobile online yellow pages were enhancing small business lead generation.
Business listings used for publication are obtained by several methods. Local phone companies that publish yellow pages directories rely on their own customer lists and include business listings that are provided by incumbent local exchange carriers (ILECs). Advertising in yellow pages directories requires payment in full prior to printing or ...