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The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good.
The Hypercolor business for the U.S. market was sold to The Seattle T-shirt Company in 1993; Generra kept the rights for the international market. [7] [8] The company emerged from bankruptcy in 1995 as a licensing business. [9] [10] The Generra name was acquired by Public Clothing Co. of New York in 2002. [11]
In June 2012, American Apparel partnered with the Gay and Lesbian Alliance Against Defamation in releasing a new line of T-shirts to celebrate LGBT Pride Month. [74] [75] Fifteen percent of the net sales of the shirts were donated to GLAAD. [74] Isis King modeled for this line, becoming American Apparel's first openly transgender model. [74]
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Wholesale fashion distribution refers to the global market of bulk clothing sales, in which producers, wholesalers and sellers are involved in a commercial, business-to-business process. Procedure [ edit ]
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