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A multi-national corporation (MNC; also called a multi-national enterprise (MNE), trans-national enterprise (TNE), trans-national corporation (TNC), international corporation, or state less corporation [1]) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [ 1 ] [ 2 ] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally ...
Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]
The word ethnocentrism derives from the Greek word "ethnos", meaning "nation" or "people," and the English word center or centrism. [4] A common phrase set for ethnocentrism is " tunnel vision ". In this context, ethnocentrism is the view that a particular ethnic group's system of beliefs and values is morally superior to all others. [ 4 ]
The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these ...
Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry.A company may do this via internal expansion or through mergers and acquisitions.