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The "Hummingbird" update was the first major update to Google's search algorithm since the 2010 "Caffeine" search architecture upgrade, but even that was limited primarily to improving the indexing of information rather than sorting through information. [3]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Search algorithm update: Google rolls out a new version of Google Penguin that it calls Penguin 2.0, which SEO commentators call Penguin #4. [154] [155] 2013: August 6: User experience: Google adds a new feature called "in-depth articles" in its search results to feature long-form content of long-lasting value. [10] [156] [157] 2013
In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI. In 2015, Google released its most recent algorithm known as RankBrain, which opened new ways to analyzing search inquiries. It's used to accurately determine the reasoning and intent behind users searches. [6]
We applaud Google for consistently making updates to reward the sites who are putting the work in and doing things the right way. Here are common themes that we see across these sites:
In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after with links and content, [2] [3] out of about 200 ranking factors. [4] whose exact functions in the Google algorithm are not fully disclosed. As of 2015, "RankBrain was used for less than 15% of queries."
Mobilegeddon is a name for Google's search engine algorithm update of April 21, 2015. [1] The term was coined by Chuck Price in a post written for Search Engine Watch on March 9, 2015. The term was then adopted by webmasters and web-developers.
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.
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