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It was launched in 1980 and continues to be one of IKEA's most popular and longstanding products. It comes in a standard two-seat size (which fits easily through standard house doorways) and can be fitted with a range of removable and interchangeable fabric covers. As well as standard cotton covers, IKEA sells 'exclusive' collections of covers ...
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, household goods, and various related services.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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