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  2. YouTube's CEO explains why he pays creators so much - AOL

    www.aol.com/news/youtubes-ceo-explains-why-pays...

    YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fight election denial in a Q&A with Peter Kafka. ... the mechanics of Shorts monetization work a ...

  3. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.

  4. How much YouTube pays per view and what you can expect to ...

    www.aol.com/news/much-money-youtube-pays-1...

    Discover how much you can earn per view from YouTube. A content creator's RPM rate refers to how much they get paid per 1,000 views on the platform.

  5. Social impact of YouTube - Wikipedia

    en.wikipedia.org/wiki/Social_impact_of_YouTube

    Research published in September 2018 by the Data & Society Research Institute reported that a collection of far-right political influencers use YouTube's recommendation engine—in concert with conventional brand-building techniques such as cross-marketing—to attract followers, and profit from monetization of engagements thus obtained. [84]

  6. YouTube - Wikipedia

    en.wikipedia.org/wiki/YouTube

    The Daily Telegraph wrote that in 2007, YouTube consumed as much bandwidth as the entire Internet in 2000. [44] By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. [45] That year, the company simplified its interface to increase the time users would spend on the site. [46]

  7. History of YouTube - Wikipedia

    en.wikipedia.org/wiki/History_of_YouTube

    It is estimated that in 2007, YouTube consumed as much bandwidth as the entire Internet in 2000. [ 41 ] YouTube's early website layout featured a pane of currently watched videos, as well as video listings with detailed information such as full (2006) and later expandable (2007) descriptions, as well as profile pictures (2006), ratings, comment ...

  8. Multi-channel network - Wikipedia

    en.wikipedia.org/wiki/Multi-channel_network

    A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.

  9. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]