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Zenni Optical mail order. Zenni Optical was founded in 2003 by Tibor Laczay and Julia Zhen. [1] [2] Before being renamed to Zenni Optical when it began offering $7 and $8 glasses, the company was named 19dollareyeglasses.com. [3] [4] [5] Around 2014, co-founder Zhen acquired the building occupied by the Marin Independent Journal to house Zenni. [6]
In February 2007, Specsavers was ranked No. 46 of the United Kingdom's 100 Heaviest Spenders on TV Advertising, spending £27 million. [16] Specsavers' long running advertising campaign is based on the popular strapline "Should've gone to Specsavers". [17] A common theme of these adverts is a character making a mistake because of poor eyesight.
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The term "optometry" comes from the Greek words ὄψις (opsis; "view") and μέτρον (metron; "something used to measure", "measure", "rule").The word entered the language when the instrument for measuring vision was called an optometer, (before the terms phoropter or refractor were used).
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Ophthalmology (/ˌɒfθælˈmɒlədʒi/ OFF-thal-MOL-ə-jee) is a surgical subspecialty within medicine that handles the diagnosis and treatment of eye disorders.[1] [2] Ophthalmologists are physicians (M.D./D.O/have a doctorate in medicine) that undergo subspecialty training in medical and surgical eye care. [3]
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