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Johnson, J. Douglas, "Advertising Today", Chicago: Science Research Associates, 1978. ISBN 0-574-19355-3; Kaiser, Ulrich; Song, Minjae (2009). "Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets" (PDF). International Journal of Industrial Organization. 27 (2): 292–301.
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice. It is owned by the American Academy of Advertising [ 1 ] and published on their behalf by Routledge Taylor & Francis.
The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing. It is published by Emerald Group Publishing and the editor-in-chief is Greg W. Marshall (Rollins College). The journal was established in 1967. Since 2021, the journal publishes 13 issues per year, one of them an open access issue.
In the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling, and even today many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve the use of the creative arts. [23]
Journal of Creative Communications; Journal of Marketing; Journal of Marketing Management; Journal of Marketing Research; Journal of Marketing Theory and Practice; Journal of Nonprofit & Public Sector Marketing; Journal of Personal Selling & Sales Management; Journal of Place Management and Development; Journal of Public Policy & Marketing
The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions ...
Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It is published by Elsevier and the editors-in-chief are Adam Lindgreen (Copenhagen Business School) and Anthony Di Benedetto (Temple University). The journal was established in 1971 with R. Derek ...