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  2. Biochemical oxygen demand - Wikipedia

    en.wikipedia.org/wiki/Biochemical_oxygen_demand

    BOD test bottles at the laboratory of a wastewater treatment plant. Biochemical oxygen demand (also known as BOD or biological oxygen demand) is an analytical parameter representing the amount of dissolved oxygen (DO) consumed by aerobic bacteria growing on the organic material present in a water sample at a specific temperature over a specific time period.

  3. BOD bottle - Wikipedia

    en.wikipedia.org/wiki/BOD_bottle

    BOD Bottle BOD test bottles at the laboratory of a wastewater treatment plant. BOD Bottle or an incubation bottle is a main apparatus used for the Biological Oxygen Demand (BOD) test. During the five-day BOD or BOD5 test process, the BOD bottle is used for incubating diluted samples under the 20 °C or 68 °F of temperature.

  4. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management employs a variety of metrics to measure progress against objectives. It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner.

  5. Wastewater quality indicators - Wikipedia

    en.wikipedia.org/wiki/Wastewater_quality_indicators

    Because the Ultimate BOD is so time consuming, the 5-day BOD has been almost universally adopted as a measure of relative pollution effect. There are also many different COD tests of which the 4-hour COD is probably the most common. There is no generalized correlation between the 5-day BOD and the ultimate BOD.

  6. Winkler titration - Wikipedia

    en.wikipedia.org/wiki/Winkler_titration

    The difference in DO and the dilution factor are used to calculated BOD 5. The resulting number (usually reported in parts per million or milligrams per liter) is useful in determining the relative organic strength of sewage or other polluted waters. The BOD 5 test is an example of analysis that determines classes of materials in a sample.

  7. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.

  8. Market orientation - Wikipedia

    en.wikipedia.org/wiki/Market_orientation

    In order to measure market orientation, the two most widely used scales are MARKOR [9] and MKTOR [2] The MKTOR scale is a 15-item, 7-point Likert-type scale , with all points specified. In this measure, market orientation is conceptualised as a one-dimensional construct, with three components, namely: customer orientation, competitor ...

  9. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.