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In March 2022, ITV announced the launch of ITVX, [3] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels.
itv.com is the main website of ITV plc, the UK's largest commercial television broadcaster which operates 13 out of 15 regions on the ITV network under the ITV1 brand. [1] The website offers the ITVX streaming service, with sections for ITV News, certain ITV1 programmes and competitions.
A paid subscription service allows users to watch ad-free and download content. [50] In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX. Launching on 8 December 2022, ITVX provides archive programming for which ITV plc owns the license, live events, and exclusive programming. [51]
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One of the key features of the original iPlayer download service was the use of peer-to-peer (P2P) technology to enable the distribution of large video files (i.e. TV programmes) to scale effectively. Once downloaded, the content was only playable within the iPlayer itself or Windows Media Player 10 or 11, and subject to digital rights management.
An Android app was released on 9 September 2011, [14] and iOS on 22 December 2011. [15] STV Player launched on Freesat in October 2016, [16] and on Sky UK in November 2019. [17] In December 2020, it was announced that STV Player would be installed on Now TV devices, automatically appear on the home screens for all users. [18]
HTTP Live Streaming (also known as HLS) is an HTTP-based adaptive bitrate streaming communications protocol developed by Apple Inc. and released in 2009. Support for the protocol is widespread in media players, web browsers, mobile devices, and streaming media servers.
Video game live streaming can be a remedy to this dilemma, allowing the audience to consume the act of the streamer's consumption. [2] Live streamers are seen as community organizers of a video game due to their ability to play said game or the entertainment they've created around it. [2]