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The mascot is a reference to the brand's extensive and well-known range of frozen seafood products, of which fish fingers is probably the most-widely known. Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a 'crew' composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children ...
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His television work included hosting the 1970s Canadian CTV variety series The Pig and Whistle, but his most familiar role was as the fictitious sailor Captain Birdseye, the mascot for Birds Eye frozen foods in scores of British TV commercials from 1967 to 1998. In a 1993 poll he was voted the most recognised naval captain after Captain Cook. [3]
Birds Eye, a multinational frozen foods company Captain Birdseye, also known as Captain Iglo, the advertising mascot for the Birds Eye frozen food brand in Europe; Birdseye cloth, frequently used in diapers; Birdseye maple, a pattern in certain kinds of timber; Bird's eye maple (mineral property), an effect observed in mica and other crystals
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