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  2. False advertising - Wikipedia

    en.wikipedia.org/wiki/False_advertising

    Arsenic was known during the Victorian era to be poisonous. [2] False advertising is the act of publishing, transmitting, distributing, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. [3]

  3. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    e. Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the ...

  4. United States v. Philip Morris - Wikipedia

    en.wikipedia.org/wiki/United_States_v._Philip_Morris

    United States v. Philip Morris USA, Inc. [1] was a case in which the United States District Court for the District of Columbia held several major tobacco companies liable for violations of the Racketeer Influenced and Corrupt Organization (RICO) Act [2] by engaging in numerous acts of fraud to further a conspiracy to deceive the American public about nicotine addiction and the health effects ...

  5. Image restoration theory - Wikipedia

    en.wikipedia.org/wiki/Image_restoration_theory

    Image restoration theory. Introduced by William Benoit, image restoration theory (also known as image repair theory) outlines strategies that can be used to restore one's image in an event where reputation has been damaged. Image restoration theory can be applied as an approach for understanding both personal and organizational crisis situations.

  6. California Unfair Competition Law - Wikipedia

    en.wikipedia.org/wiki/California_Unfair...

    California's UCL is broadly written. [19] Section 17200 includes five definitions of unfair competition: (1) an unlawful business act or practice; (2) an unfair business act or practice; (3) a fraudulent business act or practice; (4) unfair, deceptive, untrue, or misleading advertising; or (5) any act prohibited by Sections 17500-17577.5. [20]

  7. Counteradvertising - Wikipedia

    en.wikipedia.org/wiki/Counteradvertising

    Counteradvertising is “Advertising that takes a position contrary to an advertising message that preceded it. Such advertising may be used to take an opposing position on a controversial topic, or to counter an impression that might be made by another party's advertising.” [1] Counteradvertising is often seen informally on controversial topics like smoking.

  8. Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc. - Wikipedia

    en.wikipedia.org/wiki/Dun_&_Bradstreet,_Inc._v...

    Laws applied. U.S. Const., amend. Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc., 472 U.S. 749 (1985), was a Supreme Court case which held that a credit reporting agency could be liable in defamation if it carelessly relayed (i.e. published) false information that a business had declared bankruptcy when in fact it had not.

  9. California Consumers Legal Remedies Act - Wikipedia

    en.wikipedia.org/wiki/California_Consumers_Legal...

    The California Consumers Legal Remedies Act ("CLRA") is the name for California Civil Code §§ 1750 et seq. [1] The CLRA declares unlawful several "methods of competition and unfair or deceptive acts or practices undertaken by any person in a transaction intended to result or which results in the sale or lease of goods or services to any consumer". [2]