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PhDiZone is a market research, survey and business consultancy firm. It is headquartered in Mumbai, India and has operations in over 15 countries. IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network. [1] Established in 1970, Kantar IMRB was modeled on the lines of the British Market Research Bureau.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
The National Food Survey is a syndicated, multi-year study of food habits and consumption across urban India, conducted bi-annually by IMRB International. The last round of the National Food Survey was conducted in September 2007. [1]
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The Government of India owns news media such as DD News and All India Radio. [1] While the news media market (readership and viewership) in India is highly concentrated, the total number of owners includes over 25,000 individuals, 2000 joint stock companies and 1200 societies. [1]
1933: British Market Research Bureau (BMRB) was founded as the market research arm of advertising agency J. Walter Thompson. [9] [10] 1987: WPP acquired JWT group, owner of J. Walter Thompson and BMRB. [11] 1992: WPP founded Kantar Group. [12] 2000: Svenska institutet för opinionsundersökningar (Sifo) acquired by Kantar. [13]
The Research Advisory Board of NCAER includes eminent research and policy practitioners and academics. The Board is headed by Dr Surjit Bhalla, Executive Director for India, Sri Lanka, Bangladesh, and Bhutan at the IMF and NCAER Governing Body member. NCAER Research Advisory Board Members: Surjit S. Bhalla (Chair) Junaid Ahmed (Member)
The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents.. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care ...